Creative Sustainable Packaging

The Wild Swim launch box needed to connect authentically to the destination, the contents had been thoughtfully chosen to link with the experience and the box therefore needs follow suit; we took our inspiration from the beautifully crafted Scandinavian Sauna which sits as a strong statement within the environment overlooking the lake. Contemporary in its design and made from natural materials, the shape, colours and matt finish were an obvious choice for the the box to reflect.

We chose a high end board developed for luxury packaging, made of 75% recycled materials and FSC certified virgin materials for the outer, partnered with an eco Kraft honeycomb board also made from recycled materials and FSC fibres for the detailing, which meant the whole box is recyclable and sustainable, and created a real brand statement –  a perfect choice for Wasing Park Wellbeing, a luxury destination focused on sustainable health and wellness.