When it comes to creating effective and useful interpretation boards you have to first give thought to where they are being positioned and why. The best interpretation boards come from a greater understanding of where they are being placed, who will be seeing them and the relationship between the two. A good interpretation board needs […]
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For nearly 30 years, Greenhouse’s environmental credentials have exemplified the sustainable approach to print and creative services we deliver. One question that our clients and print industry insiders get asked all the time concerns the sustainability of a magazine printing company. With huge quantities of natural materials being processed annually, surely it would be more […]
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Despite the increasing use of digital calendars on phones and electronic devices, paper calendars are still an extremely desirable piece of print. They give you the satisfaction of turning from one month to the other, as well as crossing off the days that have already passed and highlighting special days to look forward to. They […]
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With most businesses now making a concerted effort to reduce their carbon footprint and deal as much as possible in recycled and sustainable materials and products, there are now inexpensive options for many standard items that can help companies achieve their sustainable business practice goals. Here are a few of these eco-friendly printing products to […]
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Sustainable printing is the process of producing commercial printed materials with the least impact on the environment. So if sustainable printing is to be a goal the first thing that needs to be done is to identify how the commercial printing process affects our environment. For the purposes of this blog, I will refer to […]
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Marketing departments the world over have cottoned on to the fact that ‘green’ sells. Just as a company always supplies ‘quality’ goods and services, companies the world over are now all ‘green’. So how do you know the company you are buying printing services from provides these in a ‘sustainable’ manner? Q: Does the company […]
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‘Green’ products are sold as an ethical choice and, because they have added value, often attract a price premium. Businesses create the idea that a ‘green’ product offers more than the standard version of this product. Therefore there must be a charge for this additional offering. In many cases there is no additional cost base […]
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Carbon Offsetting – as a environmentally conscious business, you will either love it or hate it. To borrow a question posed in a recent editorial feature in PrintWeek Magazine, is it cheque book environmentalism, or a legitimate means to achieving carbon reduction targets? To cut to the core of it, Carbon Offsetting won’t solve our climate problems. […]
Read more‘Choice editing’ is the phrase used by the Sustainable Development Commission (http://www.sd-commission.org.uk/pages/you-are-what-you-sell.html) to describe how retailers restrict choice to consumers by only supplying environmentally sound goods. An example of this is with fridges, since it is argued that it is very difficult to buy a fridge that is not got a very high energy label because […]
Read moreFor organisations of all sizes, an economic recession usually results is a call for reduced prices by the customer/consumer. Reduced pricing leads to lower margins , lower profits and less investment. The end of this cycle can be the decline of the organisation and, possibly, its ultimate demise. But not all organisations seem to suffer […]
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