Even now, in this age of digital marketing and online advertising, some of the more ‘traditional’ marketing methods utilised for corporate advertising campaigns, are still a popular choice and effectively used by companies to attract their audience’s attention and create brand awareness – large format print is one way to create strong visual impact and […]
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Every organisation has a variety of options to promote its brand and its services, and depending upon the nature of the business, and target marketplace, certain marketing ‘tools’ will be more effective than others. One popular, and cost-effective, method is outdoor or external signage – which can be any signage that is installed on the […]
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When it comes to creating effective and useful interpretation boards you have to first give thought to where they are being positioned and why. The best interpretation boards come from a greater understanding of where they are being placed, who will be seeing them and the relationship between the two. A good interpretation board needs […]
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For nearly 30 years, Greenhouse’s environmental credentials have exemplified the sustainable approach to print and creative services we deliver. One question that our clients and print industry insiders get asked all the time concerns the sustainability of a magazine printing company. With huge quantities of natural materials being processed annually, surely it would be more […]
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Despite the increasing use of digital calendars on phones and electronic devices, paper calendars are still an extremely desirable piece of print. They give you the satisfaction of turning from one month to the other, as well as crossing off the days that have already passed and highlighting special days to look forward to. They […]
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With most businesses now making a concerted effort to reduce their carbon footprint and deal as much as possible in recycled and sustainable materials and products, there are now inexpensive options for many standard items that can help companies achieve their sustainable business practice goals. Here are a few of these eco-friendly printing products to […]
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Sustainable printing is the process of producing commercial printed materials with the least impact on the environment. So if sustainable printing is to be a goal the first thing that needs to be done is to identify how the commercial printing process affects our environment. For the purposes of this blog, I will refer to […]
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Marketing departments the world over have cottoned on to the fact that ‘green’ sells. Just as a company always supplies ‘quality’ goods and services, companies the world over are now all ‘green’. So how do you know the company you are buying printing services from provides these in a ‘sustainable’ manner? Q: Does the company […]
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‘Green’ products are sold as an ethical choice and, because they have added value, often attract a price premium. Businesses create the idea that a ‘green’ product offers more than the standard version of this product. Therefore there must be a charge for this additional offering. In many cases there is no additional cost base […]
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Carbon Offsetting – as a environmentally conscious business, you will either love it or hate it. To borrow a question posed in a recent editorial feature in PrintWeek Magazine, is it cheque book environmentalism, or a legitimate means to achieving carbon reduction targets? To cut to the core of it, Carbon Offsetting won’t solve our climate problems. […]
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