The print industry is not, by reputation, one of the most environmentally aware nor eco-friendly industries. The industry, in general though, has made great strides in recent times to tackle these issues and become a much more sustainable and eco-friendly business – the drive for digital innovation though is not practical in going completely paperless. […]
Read more
Most businesses are now aware of their environmental responsibilities in areas such as production, manufacturing, transport, and distribution – and an important aspect of that could be the packaging processes used for products.
Read more
Despite the increasing use of digital calendars on phones and electronic devices, paper calendars are still an extremely desirable piece of print. They give you the satisfaction of turning from one month to the other, as well as crossing off the days that have already passed and highlighting special days to look forward to. They […]
Read more
Business cards are an important way to spread the word about your business. And with many businesses becoming more environmentally aware, what better way to show you’re making sustainable choices than by switching to eco-friendly business cards. But there are many things to consider when choosing sustainable business cards. Let’s take a look: Consider the […]
Read more
With most businesses now making a concerted effort to reduce their carbon footprint and deal as much as possible in recycled and sustainable materials and products, there are now inexpensive options for many standard items that can help companies achieve their sustainable business practice goals. Here are a few of these eco-friendly printing products to […]
Read more
Sustainable printing is the process of producing commercial printed materials with the least impact on the environment. So if sustainable printing is to be a goal the first thing that needs to be done is to identify how the commercial printing process affects our environment. For the purposes of this blog, I will refer to […]
Read more
Marketing departments the world over have cottoned on to the fact that ‘green’ sells. Just as a company always supplies ‘quality’ goods and services, companies the world over are now all ‘green’. So how do you know the company you are buying printing services from provides these in a ‘sustainable’ manner? Q: Does the company […]
Read more
‘Green’ products are sold as an ethical choice and, because they have added value, often attract a price premium. Businesses create the idea that a ‘green’ product offers more than the standard version of this product. Therefore there must be a charge for this additional offering. In many cases there is no additional cost base […]
Read more
Carbon Offsetting – as a environmentally conscious business, you will either love it or hate it. To borrow a question posed in a recent editorial feature in PrintWeek Magazine, is it cheque book environmentalism, or a legitimate means to achieving carbon reduction targets? To cut to the core of it, Carbon Offsetting won’t solve our climate problems. […]
Read more‘Choice editing’ is the phrase used by the Sustainable Development Commission (http://www.sd-commission.org.uk/pages/you-are-what-you-sell.html) to describe how retailers restrict choice to consumers by only supplying environmentally sound goods. An example of this is with fridges, since it is argued that it is very difficult to buy a fridge that is not got a very high energy label because […]
Read more