‘Choice editing’ is the phrase used by the Sustainable Development Commission (http://www.sd-commission.org.uk/pages/you-are-what-you-sell.html) to describe how retailers restrict choice to consumers by only supplying environmentally sound goods. An example of this is with fridges, since it is argued that it is very difficult to buy a fridge that is not got a very high energy label because […]
Read moreFor organisations of all sizes, an economic recession usually results is a call for reduced prices by the customer/consumer. Reduced pricing leads to lower margins , lower profits and less investment. The end of this cycle can be the decline of the organisation and, possibly, its ultimate demise. But not all organisations seem to suffer […]
Read moreI was at a weekend course in digital marketing recently and the group were talking about various digital marketing communication tools. When the subject of email marketing came up I looked at my course notes and it stated: ‘one of the cheapest and easy to measure methods of communication’. However, the feeling in the room […]
Read moreAs someone with a fair knowledge of the printing sector, I remember being approached at a networking event by an SME business owner who knew my background. ‘Look at this’ he said, and proudly delivered in front of my eyes his new box of business cards. ‘£5 for 100!!’ he beamed at me, delighted with the bargain […]
Read moreWe live in a digital age and marketers are falling over themselves to chase that cutting edge channel that will deliver them new audiences. But in the rush, one can forget the simple old tech established channels that deliver results. A great example of this is local community based magazines. These magazines allow the marketer […]
Read moreProofing is a crucial stage in the printing production cycle. It is important that you understand how this process works, what your options are and what are the implications of signing off a proof ready for print production. Whilst every effort is made to ensure that the document is prepared correctly, ultimate responsibility for ensuring […]
Read moreWe often get asked about different methods of binding magazines and books using alternative methods than saddle stitching. Here are a few of the more common alternatives. Perfect binding Perfect binding puts all the pages or signatures together, roughens and flattens the edge and then a flexible adhesive attaches the paper cover to the spine. Paperback novels […]
Read moreWhat is EMAS? The EU Eco-Management and Audit Scheme (EMAS) is a management tool for companies and other organisations to evaluate, report and improve their environmental performance. The scheme has been available for participation by companies since 1995 and was originally restricted to companies in industrial sectors. Since 2001 EMAS has been open to all […]
Read moreThe following ten key tips are taken from an article that appeared in Ethical Corporation (www.ethicalcorp.com), which I thought we interesting and worth commenting on. In a survey for the report, 93% of companies recognize the value of embedding CR into business processes yet only 49% of companies confirm that CR is a clear component of overall […]
Read moreI was looking at a customers website today to find out some contact details. The customer makes bespoke children’s play areas. What really caught my attention was the analysis on the materials used. Concrete and Steel were generally seen as poor environmentally and were large energy users and carbon emitters. This was the comment on […]
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